how to find products to sell on ebay
Final week I shared facts near the Top selling items on eBay. Simply these are not necessarily the best things to sell on eBay!
In this post I'thousand talking about the method we used to make up one's mind which items to sell on eBay, on our way to $100K / month in revenue.
How Practice We Find The Best things to Sell On eBay
(six minute read)
First let me explicate my initial claim – eBay'south peak selling items are not necessarily the best particular'due south for yous to sell on eBay.
If you lot look at the list of eBay's top selling items, these are mostly branded items with a loftier demand and tons of supply (sellers who offer these items for sell).
Allow's talk nigh an iPhone for example:
The problem with this product is that in that location are usually very strong players you'll exist competing against, those giants will win over you in every attribute:
- Lower Price – they have a stronger buying power, which means they will have stocks of thousand's of units and will necessarily have lower prices than you lot. This is how BestBuy, Wallmart and the similar can offer the lowest prices – they have enormous buying power.
- Faster, cheaper Aircraft – The bigger yous are, the better, faster and cheaper your aircraft service becomes. Large merchants take special deals with aircraft services which y'all as a small seller cannot get.
Remember about Amazon and the kind of deals they get with their shipping providers. If your'east interested to see how eCommerce looks from the eyes of the biggest role player in the world, I recommend reading 'The Everything Shop: Jeff Bezos and the Age of Amazon' – A fascinating read for any eCommerce enthusiast.
- Faster customer service– Large merchants who sell "HOT" items like the iPhone know that fast reply to customer messages wins sales, so they have dedicated personnel to customer service. Small sellers merely tin't afford dedicated client service.
We do everything ourselves – Research, create listings, bundle and ship and reply customers… We simply tin can't provide the same speed of back up a dedicated agent can.
Try CrazyLister for complimentary! Easily create professional, mobile-optimized eBay listings
- Minor turn a profit margins –eBay'southward top selling items are usually sold for minor profit margins as the competition is tearing. The business model is usually as follows: Many sales with low profit per auction.
The problem here is that you need to have a actually well oiled logistics to exist profitable in that kind of business, every aspect of your eBay business needs to exist optimized to the maximum to clasp a turn a profit.
For virtually pocket-sized sellers the cost in time and effort of processing a $i turn a profit guild is pretty much the aforementioned equally processing a $twenty one.
This brings me to the kickoff concept we always used when searching for the all-time things to sell on eBay:
1. Expect for high toll, high margin items
My rule of thumb is a 3 digit price. I love selling items priced in a higher place $100, these items usually accept enough margins to sustain a business.
As I mentioned above – the toll of processing an order for a $1 Iphone cover is pretty much the same as processing a $150 Car GPS device.
The margin is obviously much college for the latter…
As small sellers with limited logistics capabilities, this business model allowed us to concentrate on optimizing our listings and growing our sales rather than wasting most of our time on social club processing and customer service. With big volume sales, you are forced to invest most of your fourth dimension on logistics – merely to sustain the period of orders.
How to bear the search
There are automatic enquiry tools out there, but I always prefer the "rush" of discovering items live on eBay while conducting manual search. It ever seemed like a more than authentic, better connected mode to practise the research.
People say that Warren Cafe's secret is that he does no shortcuts, he reads through each and every annual report of the companies he buys shares of. Maybe in that location's some wisdom to information technology 😉
Here is how i conduct my enquiry:
Utilize eBay'southward Categories
I manually go through eBay's categories to look for ideas for items that might cost more than $100.
For this instance I went to "Monitors, Projectors & Accs" –
Next, I become to advanced search to filter the items that cost more than $100 –
This mode I filter the search results to evidence potentially high profit items (items prices over $100).
Only loftier profit margin past itself is patently not an enough indication that a specific item is among the best things to sell on eBay.
Let'south movement on to the next concept –
2. Expect for "New", "Buy it now" items with many "sold"
Filter out the "sale" type listings, they won't tell yous much about the demand for an item.
Look into the "Buy it now" listings, and search for those who have many recent items sold, this is critical!
You might discover items with many "sold", but those transactions may have been generated months ago, making the detail non-relevant.
Click on the number of sold items to encounter exactly when were the last sales generated –
In this case that's an interesting item – It has a 3 digit price and information technology has decent recent sales.
So at present we found an item that should accept a nice margin, and has a good need. Just this is where the interesting function starts – A high price and a high need can still be an eBay "best seller" sold past the biggest players that you lot won't exist able to successfully compete with.
The next 2 concept are the ones who made the difference for us:
3. Expect for unbranded items
I admittedly Love selling unbranded items or small brand items. This is where there is a ton of room for creating value to the customers while staying under the radar of the bigger players.
I'll explain my point with our own case:
We received an eBay award for having the "highest conversion rates" for selling UNBRANDED motorcar GPS devices.
If we were to sell "Garmin"or "TomTom" branded devices, we would detect ourselves competing with large players with no competitive advantage whatsoever.
By selling an "unknown" brand – we were able to offer our customers unique value, and bite off the market share of the big players.
Past listening to customers and constantly optimizing our eBay listings, we were able to find and push button the right buttons –
- Nosotros knew which features customers wanted the most, and made sure our listings clearly convey the message that our devices offer these.
- Our devices were better priced than the branded GPS'southward, and while there are many customers who only shop for brands, there are many other who are happy to go with an unbranded or a small make particular to become a better deal.
The big players usually have no interest in unbranded items, as these require work that they are non fix to exercise – building the brand.
Large merchants are a logistic machine – they want to get a well branded, well advertised item with loftier need, and shove information technology through their funnel from the supplier to the end customer. They don't accept the capability to requite any special attention to a specific line of products.
This is where we equally small sellers bring in our unique value! We are happy to devote our full attention to a limited number of product lines, because we are happy with $10k-$50K a month in sales, and we don't have a huge logistics machine to sustain.
This brings me to the importance of focus which was was of our early eBay hacks and I mention it in many posts. As a minor seller – your truthful advantage over the large player is focus:
- You are able to devote your attending to optimize your listing and constantly improve the sales for your products.
- Yous are able to provide expert, personal customer service.
- You lot are able to mind to your customers and understand what exactly are they looking for and source your products accordingly.
Big players won't usually exercise the above, they would rather buy 100,000 units and shove them through the arrangement without caring about branding. Big players accept a focus of their own – they ordinarily focus on logistics. Read the Amazon volume I mentioned above, information technology'll give y'all an idea of how they work and remember, and where you can bring unique value to the customers that the big players can't.
This point brings me to the terminal concept:
four. Look for items where you tin add value
Ok, so nosotros found an item that probably has a nice margin, it has decent sales, it's unbranded which means we won't be competing with big retailers. Only why would anybody buy this detail from united states of america, and not from the sellers we found in our research?
Here's why – Here is how the listing clarification I found in my research looks like –
I absolutely beloved finding listing descriptions like this – They leave so much room for improvement!
I'll explain: If this seller can generate decent sales with a listing looking similar that, my head starts spinning when I brainstorm imagining how much better-converting of a listing description I can create for the aforementioned product and generate much more sales than this seller does!
Professional listings create value for your customers
Information technology'south important to understand that past investing time and effort into creating a professional listing description, you lot are creating real value for your customers.
There is an abundance of products out there, it's hard to understand if a specific product is the right choice. Past researching the aspects and features the customers are looking for, and creating an appealing list that quickly helps them come to a positive buying decision – your'eastward saving the client a lot of fourth dimension and effort, and make them experience they are in expert, professional person hands!
This is exactly how we started selling on eBay –
I purchased a non-branded, $100 GPS device for myself from a non-professional looking listing, I and then called my partner Max and told him – "Nosotros can make a business by selling exactly the same GPS with a much better looking listing description". At the time we had to learn Photoshop to create amend listings, nosotros figured there must be an easier way to create professional eBay listings, and this is why we built CrazyLister and the residuum is history… 🙂
Oh, one more thing…
Once you lot find the best things to sell on eBay, you'll want to find a supplier –
I previously wrote about how we sources awesome reliable dropshipping suppliers for our eBay business, bank check it out and let me know your thoughts in the comments below.
Source: https://crazylister.com/blog/the-best-items-to-sell-on-ebay/
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